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About The Brand

Personal is a handmade intimates brand, based in Bali – Indonesia.

The brand was born in 2015 out of difficulties of finding perfect fit underwear.


For me, underwear is a personal part of life

and it should be comfortable because we wear it everyday.


Every piece is designed to flatter a range of body types

to make every woman feels beautiful and confident in her intimates.


Personal uses industry leftover lace, making every piece one-of-a-kind and special.

Every piece is handmade with love in Bali.


Let’s get personal with #personalbysasti


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